No clarity. No business. Period. ❌ 💰

The simplest way is almost always the most effective.

This is how it works in your case as well. Every. Single. Time.

Not too long ago, a plastic surgeon contacted me to help her get more clients.
We met on several occasions to discuss the details of joint work, but somehow this work never started. 👩‍⚕️ 💊

Mostly because both of us saw only our own point of view.

She thought that I would bring new clients to the doctor's office one by one, hand in hand.

And I thought she knew how personal branding works and what the process is.

Well, we were both wrong. So much. ⛔ ⚠

We hadn't seen each other for a long time and we met by chance on the street.

And she asked me the following: "Levi, why don't you help me get more clients?"

I replied: "I will help you, but not in the way you think. But better and more lasting!"

She: But how do you get me clients?

Me: I wont, but your personal brand will.

She: I don't understand.

Me: Very good, let me explain. What car do you have?

She: Mercedes-Benz.

And why did you buy a Mercedes? - I asked

She said: because it is reliable, it has been on the market for a long time, and the price suggests to me that it is of very good quality!

Me: Well, that's exactly how your own brand works. Your future clients will choose you because you are reliable, you have been on the "market" for a long time, i.e. you are experienced, the honorarium suggests that you work at a very high quality. Do you mean it? My job is just to let your prospective clients know about you. And for this I will use the tools of branding. Exactly those that Mercedes Benz also uses. Like positioning, pricing, branding visuals, copywriting, etc.

Her: This way I can see the whole process clearly. We can start on Monday!

Takeaway 🔰
We don't feel safe until we know how a process works. However, if we already know the steps, we can decide how much it will help us, so we make decisions more easily. Both you and your customers! Clarity is king!
Every. Single. Time.