No way you can win with higher prices! But Apple did it! 🍎✅

The Apple brand is synonymous with the production of high-quality and innovative products.

It wasn't very first smartphone manufacturer, it is still the most expensive and desired brand to this day. 🏆

By consistently raising its prices, it has positioned itself among exclusive and excellently designed products. We often associate your products with prestige and status, which makes us willing to pay high prices.
Up to 20% more than the biggest competitor.

But why?
The reason is simple: the higher the price, the higher our expectations.
Everyday psychology.

The benefits of the price increase:

1. Better customer base
2. A more advantageous market position
3. Greater profit, more money for development
4. More loyal customers who also buy other products from us.

In addition to the constant price increase, Apple introduces new functions and technologies with each new release.

Which allow them to justify a higher price and maximize profit from each sale.
During each update, the operating system sometimes receives 2-300 innovations, but sometimes more.

Expensive, but still feels cheap. What?

Apple is very smart in making all software available to users for free. 🧠 🚀

That is why we get the feeling that we only have to pay for the device and everything else is given as a gift.
Clever isn't it?

How You will do it:

1. Don't be afraid to raise the price. Think about the long-term benefits.
2. Constantly think about how you can provide better quality
3. Be transparent, this will also increase your reliability.
4. Talk about the value of the product or service, what kind and how much benefit it brings
5. Offer more free services, or installment payment options that are personalized.

Takeaway 🔰
Buyers attracted by high-priced products value quality, personal, direct contact and transparency. These customers are less price sensitive. They prefer to buy more expensive products, knowing that because of reliable performance, open communication, excellent customer service and seamless integration, it is more of an investment than a purchase.