5 Signs Your Brand Needs a Makeover
I mean Your Brand is Crying for Help.
Oh, brilliant. Another day, another chance to pretend your brand isn't a complete disaster. But let's face it, shall we? Your brand is probably working about as hard as a sloth on valium.
In this cutthroat business world where attention spans are shorter than a goldfish's memory, here are five painful signs that your brand is desperately waving a white flag:
Your Message is as Clear as Mud If explaining your business sounds like you're reading the terms and conditions of a mobile app, congratulations! You've achieved peak confusion. A strong brand communicates its value proposition effortlessly. Like a proper brand should communicate its value faster than you can say "What do you do again?"
Your Visual Identity Screams "I Love the '90s" First impressions, right? If your logo looks like it was designed on Windows 95, customers might think your business still uses dial-up. I know your personality is extremely atrractive, but your visual be the same. So time to drag yourself into this century, mate.
You're a Magnet for All the Wrong People Constantly attracting leads that are about as suitable as a fish on a bicycle? Your brand's probably sending out signals more mixed than a night out with Keith Richards. Clarity. This is what you need exactly.
You're Playing 'Spot the Difference' with Competitors In a world where everyone's trying to be unique, you've somehow managed to be spectacularly ordinary. If swapping your logo with a competitor's is your idea of a practical joke, the joke's on you. In branding the real job is: differentiation. You don’t need to be way better than
others. Just be different.Your Brand is Having an Identity Crisis Businesses grow up, but some brands are stuck in perpetual adolescence. If your brand still reflects who you were five years ago, it's like showing up to a job interview in your old school uniform. Awkward.
We are chenging all the time. And it’s more than ok. But if your brand wont show to the World who you are, it’s absolutely misleading.
Look, recognizing you've got a problem is the first step to recovery, or so they say at those meetings I definitely don't attend. But knowing you need to change and actually changing are as different as night and day, or me before and after coffee.
Stay tuned – we're about to unveil something that will transform the way you approach branding. Your brand's best days are just around the corner!
Levi