You don't buy what you think...

You don't buy what you think...

But you buy what you need most. (not the object)

In this case do you buy the car itself?

I don't think so.

You buy something completely different.
You buy what you need.
You buy feelings.

This is how the emotional branding works.

Your client will choose with the very same reason.

They don't need your design. But need visibility and recognition.
They don't need business plan. But they need financial safety.
They don't need brand pillars. But they need expert mindset.

For the sake of effectiveness, ask yourself:

- what is the burning desire that my clients need, not what they specifically want?

Does this help you better understand branding and your work?

If you have any more questions, ask: Levi Gaál 🟡

#Branding #Expert #Mindset #Porsche