Branding VS Marketing
The number one Holy Grail of mistakes! 🏆
Even someone who has been in this field for a long time makes this mistake.
Many people, really many people, believe that branding is part of marketing. Let’s clarify quickly: branding is the basis of marketing, not a part of it.
🅱️Branding comes first.
• Defines and communicates your company values.
• Answers your WHY.
• Should be consistent across all channels.
• Long term.
• Drives recognition and builds loyalty.
• Creates connection. 

Ⓜ️Marketing comes after.
• Communicates your brand message.
• Shows your HOW.
• You can be creative with executions and channels.
•Short term.
•Drives sales and builds customer base.
• Creates wants and needs.
Takeawayđź”°
The order is very important. Once the branding has been established, and then marketing, then and only then can sales follow. So we can be sure that everything will happen in good time and predictably!